05. Track & Analyze Results to Continue Optimizing Your Construction Company’s Facebook Advertising Strategy – Facebook makes it easy to track metrics for your ad campaigns and compare different tactics like ad type, placement, frequency, and more. Once you’ve completed the ad campaign, you should evaluate the impact of your ads.
How many people clicked on the ad? How many customers were created as a result of the campaign? How much revenue can be directly attributed to this campaign?
As you experiment with different types of ads on Facebook, you will start to see what kinds of content your customers respond to and then to develop ads tailored to your audience that will inspire more of the right leads — and more sales.
Contents
How do I set up a Facebook business page for construction?
1. Create a Company Page – First things first, establish a branded presence on Facebook. If your construction company does not already have its own company page, you can easily create one by clicking on the “Create Page” button here, It’s free to create an account and to post to it, so why not? Start by choosing which category your business falls into and work from there.
Should commercial construction companies follow other businesses on Facebook?
2. Build a Following – Once you’ve set up your company page with an eye-catching cover photo and a profile picture that reflects your company (your logo is usually a solid choice), you’re ready for step 2: establishing an audience base, In order to build your following, start by inviting your current customers to like your page.
clicking on the “Share” button in the navigation under the cover image for your company page. You can share the page on your own Timeline or on a friend’s Timeline.clicking on the ellipsis () button near the top right of the page in the cover photo are and selecting to “Invite Friends” the page.
Additionally, encourage your employees to share the company page through their personal Facebook account to gain more Likes. Consider Following and Liking other businesses in your industry on Facebook as well to get a feel for your competition and see what sort of content they post and share.
1. Create a Company Page – First things first, establish a branded presence on Facebook. If your construction company does not already have its own company page, you can easily create one by clicking on the “Create Page” button here, It’s free to create an account and to post to it, so why not? Start by choosing which category your business falls into and work from there.
How can I advertise my business on Facebook to increase likes?
4. Advertise on Facebook – In addition to beefing up your company page with visually engaging content, consider setting a Facebook advertising budget for your company that would allow you to:
boost your posts to a larger audience, orcreate and share ads with target audience members to gain likes.
Advertising on Facebook is a fairly easy process. You choose a budget for however much you want to spend on the ad and set how long you want the ad to run. Your ad will stop running after the entire budget has been used or at the end of the campaign date, whichever comes first.
- If you notice your advertisement is doing well, you can increase the budget and extend the campaign period.
- If you see that it’s not doing so well, you can change the budget, update the Facebook ad with a better headline or image, or stop the ad from running at any time.
- Although Facebook only requires you to spend a minimum of $1 per day on Facebook advertising, bidding this low will make it hard to attain visibility for your campaign since you’ll use up your budget while only reaching a handful of people.
Facebook wants their users to have an enjoyable experience while on the site, so they limit how many ads people are exposed to. Because of this, you must go through a bidding process for your ad. This process is either done by cost per click (CPC) or cost per 1,000 ad views (CPM).
they type of business you have (industry).the size of your business (small local business vs. national corporation).
